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Articles, Reports, and Movies

This page contains various links to resources.

"Holistic Marketing" by Maggy Whitehouse. For people working in spiritual or holistic businesses, it can be tough putting on the marketing hat. You wouldn't be in that line of business if you didn't want to help people and, it's most likely that you don't feel all that comfortable with selling yourself.

"Strike a Pose: Yoga improved these entrepreneur's well-being. Now they are bringing it to the masses." An article featured in the online version of Entrepreneur.com on YogaWorks.

"How to make your yoga business thrive in the 21st century" by Paul Jerard. After location, marketing, and a business plan, our customer service is what keeps repeat business coming back for more. If you don't value your repeat business, your competition will.

"How can I market my new yoga business?" by iVillage.com. Top tips on affordable things you can do to get started right away.

"Seven questions to ask before you open a yoga studio." by Lynn Burgess. It takes more than knowing how to do yoga to have a thriving business.

"Live Now!" An inspirational movie by our very own in-house editor Aurora! Take three minutes to view her first movie and get inspired to take action.

Click here to start viewing the RealPlayer version (which has much better resolution). If you need to download the free RealPlayer application to view this movie, click here.

Click here to start viewing the Windows Media Player version (the most popular version).