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Getting Everything You Can Out Of All You've Got by Jay Abraham.
This book provides some powerful strategies for boosting your career or business. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. This book shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. |
 
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The Obvious Expert by Mark Eldridge. Learn how to master a handful of absolutely essential marketing skills and techniques that will catapult you to a higher income. Instantly put into use the fastest and surest ways to make your expertise known to future clients. Generate huge returns from networking. Diversify your marketing efforts to create new income sources. Ingeniously create your most important PR project - your own. Profit from niche sources. Use seminars and other educational marketing techniques to position yourself as The Obvious Expert.
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Get Slightly Famous by Steven Yoder.
The best clients and customers are those who seek you out because they have already heard of you. This book shows how to build credibility and visibility by making yourself an indispensable resource to your potential customers and clients. |
 
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Brag! The Art of Tooting Your Own Horn without Blowing It by Peggy Klaus.
This book is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. |
 
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All Marketers Are Liars by Seth Godin.
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. Successful marketers don't talk about features or even benefits. Instead, they tell a story. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization is a marketer and all marketing is about telling stories. Use this in your yoga studio in a fun and ethical way to paint a vivid picture of the results they will get from working with you. |
 
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9 Lies that are Holding Your Business Back by Chandler and Beckford.
By exposing the nine most common (and often fatal) myths in business, this book offers simple and inspired solutions to the self-induced problems created by small business owners every day. The surprising truths countering each lie - lies such as "It Takes Money to Make Money," "I Am A Victim of Circumstance," and "I Can Do This On My Own"-have been battle-tested for years by Sam Beckford and his hundreds of successful small business coaching clients.
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Selling the Invisible by Harry Beckwith. Clients are primarily interested in today are not features, but relationships. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. This book is an great forum for thinking differently about the nature of services and how they can be effectively marketed. |
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