What a Mission Statement Really Is
Hi,
I was wondering if you could give me some feedback in regards to my mission statement.
A place of community, peace, and practice.
A place to continually grow and expand, internally and externally.
“an ongoing growth”
I look forward to hearing from you!
Thank you,
Stephanie
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Hi Stephanie,
Great to hear you’re creating a mission statement. There are two type of mission statements we commonly use in business – an internal one and an external one.
External mission statements are for your students and clients. Something like “Our mission is to provide you with a place of peace and renewal where you can connect with who you truly are.”
Internal missions are more like “We strive to help people find themselves, have fun and make money.”
A mission has to be simple, clear and emotionally motivating. Totally avoid trying to capture all the nuances of what you want to do in your mission. Better to simplistically motivate than to all-inclusively bore.
For example, Disney’s external mission is “To make people happy.”
Mary Kay’s is “To provide unlimited opportunity for women.”
Finally, remember that you can (and will) change it as time goes by.
Al
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