What keeps your students up at night?
I’ve recently talked about why students really come to your studio (if you missed it, see this link . Today we’re going to dig a bit deeper. People who practice yoga come with very specific goals and needs.
If we understand what those are, we can serve them better and multiply the chances they’ll come to your studio many time.
If you know what your potential students lay awake at night thinking about, and you can show them how yoga will help them with that, you’ll have a new student.
Today’s video goes into detail about how you can use this to bring more students into your studio. By the way, I apologize for the wind noise – one of the hazards of taking videos out in nature (by the way, thanks for the great feedback on the videos).
For example, if you know a 40-year old woman with a bad back who finds it painful to sit for more than a couple of hours at a time, I might be worried that I’ll lose my job that requires most of the day at a desk. Talk to anyone who’s afraid of losing their job these days, and that is a motivated person. If you can show her that yoga may help her to sit for 5 or 6 hours at at time, and reduce or eliminate her pain while she’s sitting, do you think she’ll come to your studio?
You bet!
It’s totally win-win. She gets the help she needs and you make more money.
Have a great week.
BTW, this concept is the foundation of a lot of other marketing. If you find it useful, you may be interested in the Homestudy Yoga Studio Success program.
See (http://www.centeredbusiness.com/homestudy.htm)
Have a great week!
Namaste,
Al
Love these video blogs. I have purchased his centered business home study and it is so good – great ideas, very organized. Also enjoyed his Top Tips for Growing a New or Existing Yoga Studio Business. He has also given me great resonses to email questions that I’ve had. A+ quality.